NIKE, INC.
IN THE HEADLINES.
The latest news. The original sources.
Nike's Contrarian Strategy: Cut Volume, Restore Prestige
Nike is deliberately shrinking itself, slashing sales of its most iconic products and retreating from entire markets. Whether that painful gamble rebuilds the brand or just accelerates the decline is the question every shareholder now faces.
Read the article
NIKE Q1 Earnings Call Highlights
NIKE (NYSE: NKE) said its first-quarter fiscal 2027 results met its expectations, as growth in its performance categories was offset by continued weakness in Sportswear, Jordan Brand and Greater China. The company reported revenue of $11.2 billion, down 4% on a reported basis and 5% on a currency-neutral basis, while d
Nike (NYSE: NKE) posts lower sales and unveils Pace to cut costs
What happened Nike, Inc. (NYSE: NKE) said first-quarter revenue fell 4 percent to $11.2 billion for the period ended August 31, 2026. Net income was $712 million and diluted earnings per share was $0.48. Gross margin rose 60 basis points to 42.8 percent. Selling and administrative expense fell 3 percent to $3.9 billion
Why Is Nike Stock Crashing, and Is It a Generational Buying Opportunity?
Nike (NKE -3.64%) tells investors that things will get worse before they get better.
Nike Says Business Will Get Worse Before It Gets Better. The Stock Is Sliding
Nike said its sales are going to get worse this year. Investors aren't pleased.
Nike layoffs loom as its stock price hits punishing new lows
Shares of Nike Inc. are tumbling to fresh lows Friday morning after disappointing first quarter results and layoff plans.
Bernstein says Nike stock now 'de-risked', buy on post-earnings dip
Bernstein analyst Aneesha Sherman is buying Nike (NKE) management's view that “numbers are now de-risked”, and recommends investing in the footwear giant as it tumbles after Q1 earnings. Nike recorded top-line revenue of $11.2 billion for its first financial quarter – down a more-than-expected 4% on a year-over-year ba
Bear of the Day: Nike (NKE)
I last wrote about Nike ( NKE ) as the Bear of the Day in early July when shares were trading $44.
Nike's Worsening Slump Forces CEO to Rethink Turnaround
Nike Inc. is cutting jobs and embarking on a sweeping overhaul of the business as results deteriorate and test Wall Street's patience with Chief Executive Officer Elliott Hill. Bloomberg Intelligence, Senior US E-Commerce and Retail Analyst, Poonam Goyal discusses Nike's job cut decision and why sales have continued to
Nike Just Reported Earnings. Here's What Investors Need to Know.
Nike delivered another set of dismal results in its first-quarter earnings report. Management is cutting back supply in categories like Jordan, sportswear, and China.
Nike Is Still Searching for Its Turnaround As Wall Street Sees Another Tough Year
Nike Inc. (NYSE:NKE) stock traded lower Friday after the company reported mixed first-quarter results Thursday and warned about weaker sales ahead.
Nike's sales warning splits analysts on whether its turnaround is working
Nike Inc (NYSE:NKE, XETRA:NKE)'s forecast for a high-single-digit sales decline in fiscal 2027 has split analysts on whether its turnaround is working. Nike shares fell 5.6% Friday after the company missed revenue targets in its first-quarter report Thursday.
NIKE (NKE) Faces Challenges as Earnings Report Reveals Declining Revenue
NIKE (NKE) has hit new decade lows following a disappointing earnings report. Although the company reported a Q1 (August) EPS of $0.48, which surpassed expectat
Nike shares tumble 6% on dismal revenue forecast, layoff plans as sneaker giant loses shine
It was the second straight day of declines for Nike, putting the sneaker brand's stock down more than 48% so far this year.
NKE Taps 13-Year Lows After Earnings: Can Company Step Up Turnaround Story?
Nike (NKE) shares plummeted to historic lows following yet another earnings report showing weakness in the company's turnaround plan. Marley Kayden discusses key metrics in the legacy athletic company's report to help investors gauge the stock's forward momentum.
Wall Street Lunch: Jobs Report - Bad News Is Good News
Weak jobs report drives futures higher and treasury yields lower, supporting US risk assets amid shifting Fed rate hike expectations. Nike (NKE) plunges 6% pre-market as consumer preferences shift and competitors erode market share, especially in China.
NKE Q1 Earnings Call Flags Deeper Reset Before Recovery
Nike expects fiscal 2027 revenues to fall in the high single digits as Sportswear, Jordan and China resets deepen, while Pace targets $2.5B in savings.
Why Nike Stock Just Crashed
Nike beat on earnings but missed on sales last night. Even worse, Nike cut guidance and predicts earnings this year could be cut in half.
With Nike's Dividend Approaching 5%, Can Caitlin Clark Save The Company, Like Michael Jordan Did A Generation Ago?
Nike (NYSE:NKE | NKE Price Prediction) now yields 4.94%. The quarterly dividend is $0.41 per share, or $1.64 annually.
NIKE Q1 Earnings Beat on Margin Gain, Stock Falls on Revenue Miss
NKE beats fiscal Q1 earnings estimates as margin gains offset lower revenues, while weak Direct sales and China trends pressure growth.